Selling To Different Customer Roles
Learning objectives
- To explain the unmet needs of different customer roles and how you can fill them as a salesperson.
Course overview
Sometimes we're selling to more than one person in an organization. Customers in different locations and in different roles have different needs. The benefit doesn't change, but how we sell it does. We have to change what we say, or how we say it when talking to different individuals within the organization.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
- 8 minutes
- Format: Video
- English