Customer Relationship Management: 01. Introduction to CRM
Learning objectives
- Gain knowledge about customer relationship management and how it benefits the companies who utilize it. Learn the fundamentals of CRM, discover common CRM platforms, and explore ways to implement CRM strategies into your business.
Course overview
Customer relationship management, or CRM, is a strategy and set of tools that organizations use to manage and analyze customer interactions and data throughout the customer life cycle. It's all about improving your understanding of your customers, which helps you build stronger customer relationships, provide better service, and make informed business decisions. In this course, you'll learn the fundamental components of CRM, discover popular CRM platforms, and explore ways to implement CRM.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
