Customer Relationship Management: 03. Data Analytics for CRM
Learning objectives
- Gain knowledge about the relevance of CRM data and how it's used to enhance your business's customer interactions. Learn ways to implement data analytics and find out how that data can be used across different departments within an organization.
Course overview
The integration of data analytics into CRM systems has become essential in maximizing the potential of these systems across various departments within a business. Data analytics in CRM involves the process of examining, cleaning, and interpreting data to reveal insights that can inform various aspects of customer interaction. This course discusses how this process can be applied in different ways across different departments. We'll also cover some tools and techniques to help you implement data analytics.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
