Determining Customer Needs

Determining Customer Needs

Learning objectives

  • Gain an understanding of how to determine customer needs. Learn about the importance of customer needs and how to discern what is most important to your prospect, so you can better deliver them the products or services they need.

Course overview

"Without a need, don't proceed." We want this expression ingrained into your sales psyche. If there's no unmet need, then there's really no reason to be there on a sales call. So, you must determine the customer's needs and then insert that into your sales strategy. In this course, we'll cover the psychology of a sale and look at unmet needs, solutions, and benefits. We'll also discuss how to determine customer needs and the ways that your solution can benefit them.
  • 5 minutes
  • Format: Video
  • English
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