Reach is all about messaging that's delivered to a targeted demographic group of people inside a specific geography that's within a reasonable distance. This group includes current shoppers and potential shoppers. Reaching shoppers with the right messaging is a key component to every retailer's marketing strategy. They use reach tactics to draw traffic into their stores. This course teaches some specific reach tactics that retailers employ to lure shoppers. Understanding reach will give you a greater ability to deliver sales suggestions that will set you apart from your competitors and earn you more business.