Customer experience, or CX, is about strengthening the bond between your customers and your brand. Businesses need to thoughtfully design, monitor, and respond to customer interactions in order to optimize their journey and takeaway. Approaching CX with intentionality helps ensure your customers have the best experience possible and that you're working to successfully increase your bottom line. In this course, we'll look at some concrete strategies to improve CX in your business to help turn your customers into brand advocates. We'll discuss having a customer-focused approach. We'll go over ways to personalize the customer experience, prioritize customer service, and leverage technology.