Turning Features into Benefits
Learning objectives
- Gain an understanding of how to turn a feature into a benefit. Learn about the difference between features and benefits of your product or service, and what motivates a prospect to buy from you.
Course overview
One of the keys to being successful in sales is knowing how to turn a feature into a benefit. It's vital that the customer understands that your solution benefits them by meeting their needs. When this happens, you go from a salesperson to a business partner. In this course, we'll talk about ways to turn features into benefits. We'll explore common features that are often mistaken for benefits. And we'll go over the three main customer benefits and how to make the connection from your features to these benefits.
- 6 minutes
- Format: Video
- English