Telling is not Selling: What EHS can Learn from Sales Leaders
Join Jill James, HSI Chief Safety Officer (and former OSHA inspector) and Bryan Janzing, HSI Senior Director of Customer Success.
Safety professionals often joke about the work being a 'sales job' as we are selling the ideals of health and safety to leaders and employees.
The truth is, the skills and techniques used by sales professionals can be implemented by EHS professionals daily.
In this session, we will detail specific selling techniques that you can apply to your work as an EHS professional.
Rather than leaning into your technical expertise and knowledge of regulations, the more effective path is through building relationships and trust. Attendees will:
- Define the relevance of earning management commitment.
- Learn how to build a trusting relationship with management.
- Learn how to apply 5 sales techniques to advance your EHS goals and initiatives.
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