Active Shooter Training
Retailer Active Shooter Response Training
Unfortunately, the risk of an active shooter is real and it is important for your team to be prepared for a worst-case scenario. After training with AVERT you will understand the best ways to handle active violence and emergency bleeding situations, giving you the opportunity to help or even save your life and the lives of those around you. Being in charge of retail operations or property means you need to be prepared for any situation, including knowing what to do in the case of an active shooter.
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Why is Active Violence Training for Specialty Retailers Important?
With our retail active shooter response training course, you can rest assured that you and your team will be ready to respond if ever needed. With AVERT, you'll understand the warning signs of potential violence, learn how to develop situational awareness and help keep individuals safe.
We will teach how to escape, evade and attack along with emergency bleeding control measures.
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When The Unthinkable Occurs, Know What To Do
For retail companies, it is important to do all you can to protect everyone who comes in through your doors. If the unthinkable were to occur and an active shooter entered your establishment, everyone−from management to the front-line staff−needs to be prepared with effective response training. Knowing how to react and whether to attack, evade, or escape the situation could mean the difference between life and death.
Many emergency response procedures are taught in AVERT, so you and your staff will be equipped to effectively deal with an incident. Contact us to find out more about our training and how we can help your retail business.
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Emergency Response Training for Retailers
Through dynamic training and real-life mock scenarios, we'll ensure your staff members understand how to respond when an emergency situation arises. Even a delay of a few minutes can have a huge impact on an individual's chance of survival.
Our active shooter and emergency stop the bleed tactics show people how to react fast, take action, and give anyone who’s been hurt the best possible chance of surviving until further medical attention from emergency responders is provided.

Live Scenario Simulations
An important learning component of AVERT is the active shooter simulation training. The mock event is done in the safest possible way, with everyone well aware and prepared for what is happening. The simulation gives you a chance to see how your team might respond, what they do well, and how they can improve if an active shooter situation were to arise.
With AVERT, a blend of online and in-person dynamic training tactics are used. Emergency bleeding control practice and the active shooter simulation training enables your team to fully prepare for a worst-case situation.

FAQs
Retail environments are high-traffic public spaces, making them vulnerable to unpredictable threats. Proper training equips store employees and management with the skills to recognize warning signs, respond effectively, and take life-saving action in an active shooter situation.
This training teaches retail employees to:
-- Develop situational awareness to identify potential threats.
-- Assess response options—whether to escape, evade, or attack.
-- Apply bleeding control techniques to assist injured individuals.
-- Stay calm and take action in high-stress situations.
Employees trained in active shooter response can:
-- Guide customers toward safe exits during an emergency.
-- Quickly assess and react to violent situations.
-- Provide emergency care to injured individuals before first responders arrive.
Retail employees learn essential response techniques, including:
-- Escape tactics to evacuate safely.
-- Evasion strategies to find secure locations.
-- Defensive actions if direct confrontation is unavoidable.
-- Bleeding control methods to stabilize victims until medical assistance arrives.
Situational awareness helps employees recognize unusual behaviors, escalating conflicts, and suspicious activity before violence occurs. Early detection increases the chance of preventing or mitigating an attack.
Live scenario simulations allow retail employees to practice their responses in a controlled, realistic setting. These exercises help identify strengths and areas for improvement, ensuring employees are ready to react effectively during a real emergency.
Yes. Training can be tailored to fit the needs of:
-- Small specialty shops
-- Large department stores
-- Shopping malls
-- Grocery stores and supermarkets
-- Retail chains with multiple locations
Retailers can request on-site training or enroll employees in an Instructor Development Course for ongoing preparedness. To get started, visit the Train Your Team page.