Tips on Internal Organizational Communication Best Practices

Tips on Internal Organizational Communication Best Practices

Optimizing organizational communication can powerfully impact an organization's efficacy and success. For years, poor communication has been a concern for most employees. And it’s not improving. Almost 40% of all employees believe there is a lack of communication in their company. With all the technological advances and remote work, organizational communication is that much more complex.

“More than just about any other leadership skill, people are fiercely criticized for poor communication. The higher up you get, the more brutal that criticism becomes.” - Francis Flynn, Professor of Organizational Behavior at Stanford Graduate School of Business

Having internal communication strategies in place is the first important step to effective communication throughout the organization. Each employee must know how to communicate as effectively as possible. This includes understanding the communication responsibilities of each role in the organization and identifying the key audience. Assessing the message, choosing the right kind of communication channels, and providing ongoing employee training is also critical.

Organizational Communication Definition

Organizational communication are the channels and forms of communication in which organizations communicate. This includes both internal communication within an organization and external communication between an organization and its stakeholders.

The Impact of Effective and Ineffective Organizational Communication

Ineffective organizational communication programs can lead to toxic workplaces. They can also be extremely costly to the bottom line. The cost of communication barriers that arise in the workplace stands at $62.4 million per year, per company, according to David Grossman’s “The Cost of Poor Communications” report, which included 400 large organizations with 100,000 employees.

Ineffective organizational business communication occurs when:

On the other hand, effective organizational communication:

Tips on How to Build an Effective Internal Communication Strategy

It's imperative that organizations see the critical need for transparent and clear communication as one of the organization's core values. Organizations should have comprehensive policies and strategies for workplace communication across all levels. Here are several best practices on organizational communication. These tips will help build an effective internal communication strategy:

Internal Organizational Communication Best Practices

Consider Role Responsibilities:

Communication is a vital management component to any organization. Organizational communication impacts a diversity of roles, teams, and different departments.

Identify the Audience:

Who’s the recipient of the message? This is a key question in an effective internal communication strategy. The audience may be anyone who influences. Or is being influenced by the shared information. At times this could be one individual employee or thousands. It depends on the message content and the size of the organization.

Always tailor the message and delivery based upon who the audience is. Here are some examples to keep in mind.

Everyone has different personalities and communication styles. This can make it challenging to interact with some co-workers. Put their needs first to keep them comfortable. Ask them their preferred communication style. Mirror their body language and formality in speaking. Consider DISC training. It discusses personality types and teaches how to recognize personal tendencies. This makes it easier to recognize those tendencies in others. Understanding communication styles strengthens interpersonal relationships. Learn more about the DISC model and the four different DISC styles by watching HSI’s video.

Assess the Message:

Choose Type of Communication Channels:

Send an email or chat? Will a quick call be sufficient? It’s important to understand all the different types of communication channels and when to use them. Set best practices for usage of each type of communication channel. Explain what types of communications are ok and in what circumstances. Having a good mix is imperative to a diverse workforce. Include what’s appropriate and in what circumstances. Always share and update annually.

“That meeting should have been an email instead.” - any employee from any company without an effective organizational communication strategy

So many communication channel options are available. Here’s a list for starters, with example of what they are each best used for:

Offer Employee Training - HSI Can Help

The art of communication has evolved with texting, virtual meetings, and remote work. Being a good communicator is critical. HSI’s communication skills topics help employees develop better communication on key areas such as active listening, social cues, communicating with the C-Suite, nonverbal communication, and more invaluable skills.

Here are just a few of HSI’s training courses pertaining to communication:

Additional Resources

Close Menu